What do you do when your competitor directly challenges you?
If you’re BMW, you respond quickly with strategic placement and messaging. Funny. I don’t know which agency is behind this, but hats off. I laughed.
We saw a lot of this sort of quick-response messaging in our (Euro RSCG’s) campaigns for David Cameron’s election – where we had executions up within a matter of hours. (Original here, response here). Ironically, the ad that comes to mind also involved an audi…
In case you can’t see the first billboard well, it reads: Your Move BMW