greatest hits christmas


Our first Christmas without family creates new Read more

Merry Christmas


For the first time in history, I've managed to send out our Christmas card on time. Read more

christmas cookies


Christmas cookies gone wrong. Sugar cookie recipe meets Singapore Read more

a letter to Santa


Yesterday, Niamh wrote a letter to Santa. She covers all the key points... Read more

suck your stomach in!


"Suck your stomach in and put your shoulders back." How many times have I heard my mother say this? And Read more

adfab

adfab: BMW scores with outdoor smackdown

Posted on by Dalton Dorné Posted in adfab, marketing mumbo jumbo | Leave a comment

What do you do when your competitor directly challenges you?

If you’re BMW, you respond quickly with strategic placement and messaging. Funny. I don’t know which agency is behind this, but hats off. I laughed.

We saw a lot of this sort of quick-response messaging in our (Euro RSCG’s) campaigns for David Cameron’s election – where we had executions up within a matter of hours. (Original here, response here). Ironically, the ad that comes to mind also involved an audi…

In case you can’t see the first billboard well, it reads: Your Move BMW

adfab: thai jeans

Posted on by Dalton Dorné Posted in adfab, marketing mumbo jumbo, travel | Leave a comment

Some people do lunges, some people are born with it. Our friends in Thailand however, have the option of buying ass-enhancing jeans!

Even better than the actual product, is the ad itself!


In case the print is too small, here is the copy:

NOBODY
The Revolt Jeans

Ass Up Cut

UP THAT ASS!

The tagline makes you stop in your tracks! Would YOU buy a pair?